#10. Inventory. It's the new Audience in Programmatic By: Brian Singleton For nearly a decade the concept of programmatic, or specifically data driven advertising, has been the promise of the new world of digital advertising. Gone will be the days of “Run-of-Network” media buying; which came with...

One of my favorite movies is “The Big Short,” which follows a few outsiders and misfits from the financial sector who accurately predicted the 2008 financial crisis. Aside from an amazing cast and incredible script, the movie is so good because it does an excellent...