Automotive Dealership Sees Dramatic Improvement In CPD Arrivals With Connected TV Advertising
A Southern California advertising agency was in need of innovative strategies to bring to their tier 3 automotive client. They wanted to drive dealership visitors but needed access to reporting that would allow them to understand which campaigns were driving these visits. The advertising agency partnered with Evolution Media Group to create a comprehensive strategy to target the most effective audiences.
After assessing their existing media strategy and attribution needs, Evolution Media Group recommended several media tactics, per dealership, that would deliver demonstrable results for each rooftop. By leveraging our aggregated buying power and industry knowledge, we were able to secure tier 1 Connected TV and Streaming Audio private market places, otherwise out of reach for an individual dealership. Using the same strategy, Evolution Media also worked with leading technology companies to develop a reliable and deterministic method for tracking dealership arrivals, in addition to measuring website metrics.
The Connected TV campaigns improved the Cost per Dealership by 75%. Over 30 competitor dealerships were conquested and the targeting of these high-intent purchases was successful. The campaign grew by 1500% quarter over quarter due to the high-performing results it delivered.