Reach your Audience Through Connected TV

The branding power of television with the analytics of digital

Connected TV On The Rise

Connected TV uses an internet connection to stream content to a television. Content is available through applications, which are accessed by Smart TVs or over-the-top (OTT) devices, like Apple TV and Roku

More streaming subscribers than paid TV subscribers*
73% of millennials and GenX use streaming services*
OTT usage is prevalent amongst desktop and laptop owners*

How Connected TV Works.

TV ads are sold as impressions using software automation and advanced data.

Viewers stream content live and on-demand

Ad spots are purchased when viewers match your desired audience

Ads appear on actual TVs in full-screen, 100% viewable enviroments

Performance and analytics are captured in real-time

The EMG Difference on Connected TV

TV ads are sold as impressions using software automation and advanced data.

Advanced Audiences

Easily enable 1:1
targeting on CTV. Overlay
Visa credit card, Acxiom
or other 3P audience for
enhanced targeting

Frequency Control

Limit waste with complete frequency management control

Scale

The most comprehensive cross-device solution drives scale into the full CTV universe

Measurability

Measure success and evaluate performance as campaign executes (no 90 days wait)

Premium Inventory Highlights

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