DEALERSHIP FOOT TRAFFIC ATTRIBUTION
We can attribute, report on, and optimize to deterministic (1:1) dealership foot traffic, a true measure of performance. With this trusted feedback loop, we are enabled to understand the true value of every component of a media buy (e.g. inventory contract) and therefore know what to pay for it.
Our foot traffic attribution data empowers us to curate and implement audience strategies that are optimized to performance. Leveraging over 300k+ unique segments from leading providers and 1st party reinforcement data, each consumer is seamlessly segmented for an optimal customer journey towards a vehicle purchase.
Consumers who will be In-Market in the next 30-60 days.
Consumers who will purchase a vehicle in the next 30 days
Anyone who has completed a CTV or Audio ad
Visitors of competitive dealerships in the last 14 days.
Reach the right customers across the CTV, Audio, and Display channels to accomplish a true omni-channel campaign strategy. All streaming inventory is purchased 100% through private market contracts (PMPs), ensuring quality and the ability to generate co-op affidavits.
With advanced foot-traffic attribution comes advanced reporting. Our analytics suite provides metrics and insights that cannot be found anywhere else. Beyond reporting the number of deterministic dealership visits attributed to a streaming campaign, we also provide insight into a store’s foot traffic ranking in their market using a proprietary indicator called Local Dealership Index (LDI). We assemble the index by measuring all visits to the other dealerships in the region.
A Southern California advertising agency partnered with Evolution Media Group to create a comprehensive strategy targeting new customers for their tier 3 auto client. Evolution Media Group secured premium inventory that otherwise would have been unattainable for an individual dealership and developed a reliable and deterministic method for tracking dealership arrivals.
Our proposals are designed to yield the best possible performance for dealerships measured by foot traffic. Armed with thousands of streaming campaigns spanning all major automotive brands and geographic regions, our recommendations are rooted in data that has been regressed and optimized for years, giving you an automatic head start from your first launch.
All we need to generate a detailed proposal is the dealership name. From there we use variables such as the population of the surrounding area, local streaming penetration, and dealership brand to generate recommendations based on our massive campaign and foot-traffic data set.